to Choose a Business Name
With thousands of names out there the process
of choosing one, may be all, but easy. A few tips are shared
to help you choose a business name that will work for you.
Your first step should be to reflect on what sound you want
to create with the name. Keep in mind that Fairytale Web
Design may sound great at first, but will you sign-up with
a company for a large deal if that is the name? You should
thus have a name that rolls easy on the tongue, but will
be able to grow with your business even when it is no longer
Look for alternatives
as well and keep in mind that spelling may be a problem.
There is nothing more frustrating than having to spell and
spell the name repeatedly because the client is not sure
whether it should have one or two b's.
Check the company registrar list to
see whether the name is still available as you cannot select
a name that is already registered for the same kind of business.
Go through the Yellow Pages, telephone
directories and the Internet to make sure your name is unique.
Check for translations
of the name and any connotations with animals, religious
groups etc. before settling on the name.
Keep in mind that names
starting on A will be listed in the business directories,
telephone directories and guides first. That is a plus point
to keep in mind.
Ask for opinions from friends and family.
Once satisfied, register it, open the business
account, and then register a domain with thename. Now also
register it as a trademark to prevent others from using
it if you plan on branding specific products.
Tempting as it may be, stay away from family
names and names that limit you to a specific location such
as Parktown outfitters asit will mean that should you relocate
that you are stuck with a name that is not relevant anymore.
Don't limit the name to a small field - think globally and
please don't make it difficult to pronounce. Consult as
many sources as you can before choosing the business name
as it will play an integral part in your branding.